Nowadays, the world is touting the importance of "traceability," in which companies disclose information such as the place of production, production methods, and how much impact they have on the environment. In the near future, more detailed information on the nationality, gender, age, and past history of producers will also be disclosed, and it may become commonplace for consumers to make purchasing decisions based on such transparency.

While we believe that information summarized in its quantitative and clear language should exist for "clarity," we also believe that some information may be left out when evaluated and categorized according to certain criteria.

So we wondered what would be the ideal state of traceability in the "all-inclusive" future we are aiming for.

As a sample, we have decided to publish a collection of information that is more personal, more tactile, and more difficult to clearly judge, unlike conventional public information. The decision-making criteria are not based on some predetermined standard or sense of value, but rather on the viewer's own criteria for a purchase experience that begins with "empathy".

• What if the person in charge of raw material processing and your favorite musician were the same?
• What if you could find a common denominator in the way the production management staff spends their days off?
• What if I want to support the dream that the sales representative sets forth?

What we usually hesitate to purchase due to unconscious biases such as "because the country of production is here" can be freed from such biases by being exposed to the various human qualities behind the product. Wouldn't it be nice to have such information disclosure?