ABOUT SOLIT

VISION

Achieving An All-Inclusive Society Where Nobody and Nothing Is Left Behind.

An 'All-Inclusive' society is one in which diversity of values and the choice of one’s perspective are mutually recognised, and in which all forms of existence - natural, biological, human and technological - can coexist in a healthy manner. We at SOLIT aim to realise an 'All-Inclusive' state in everything necessary for life, including healthcare, welfare, construction, real estate, automobiles, furniture, household appliances and clothing. Furthermore, in order to realise such a society, we practice the "Eastern Philosophical approach to Inclusive Design". With our practices, we are trying to break away from the conventional dualistic and centrist way of thinking and seeking to create spaces and approaches that are embracing the complexity and plurality of existence.

二元論と中心主義、そしてそれらを多元的にしていくことを図にしてまとめている

TOWARD OUR VISION
In order to achieve the 'All-Inclusive' society set out in our VISION, we believe that a 'market (economic zone)' needs to be formed, with as many companies, councils and other organisations from all fields as possible participating. Because what we are aiming for is the establishment of all-inclusive as a 'social standard'. To achieve such a future, it is essential to ensure both economic and social integrity that leaves nobody and nothing behind. That is why we at SOLIT are taking the following three steps to expand our business and increase the number of people in all fields who can build the future together. Our major mission is to work hand in hand with many companies, councils and other organisations to expand initiatives based on our all-inclusive concept in many fields, create examples and establish the market: an 'All-Inclusive Economic Zone'.

 

SOLUTION

Project Running Support

We provide support for the development of all-inclusive services and products that are truly needed through the creation of new value and business by utilising SOLIT's concept of the "Eastern Philosophical approach to Inclusive Design".

  • Product and service development that incorporates the challenged community from the design process
  • Consulting utilising SOLIT's in-house research and survey data
  • D&I implementation project collaboration
  • D&I lectures and training
First-Hand Research and Data Accumulation

Data from surveys and research conducted with diverse partners in the development of the in-house brand and other collaborative developments is collected and stored to accelerate the all-inclusive movement further.

  • Conducting research workshops on own/joint basis with other companies
  • Advisory services in research and studies
Sales of the in-house brand "SOLIT!" to individual customers and organisations

We sell our in-house product "SOLIT!", developed as an all-inclusive fashion brand that everyone can wear comfortably, and introduce it to companies/organisations.

  • Development and installation of original D&I products based on the existing SOLIT! products
  • Introduction of uniforms and loungewear for diverse people in different settings.
  • Organise exhibitions and POPUP sales events of SOLIT! products


 Go To BUSINESS Page

VALUE

At SOLIT, we respect the concept of 'pluralism', and we are committed to all people, things and phenomena. We assume that all things, even those that tend to be categorised into one, are far from one-dimensional and contain complex elements. Therefore, we believe that true social values lie in recognising the complexity of each individual, respecting each other's existence and constantly influencing each other.

Nobody Is Left Behind.

Based on the premise of pluralism, that even a single person or phenomenon has many elements, multiple meanings and possibilities, we operate and conduct business activities as a team in which everyone, regardless of disability, nationality, gender or religion, is involved from the upstream by practising to provide equal opportunities. We also actively collaborate across countries to explore new possibilities with people from different cultures and backgrounds.

Nothing Is Left Behind.

We develop and provide products and services that everyone can use with peace of mind, without neglecting to consider all aspects, including the impact on the global environment, human rights and ecosystems. We also place importance on continuing to look at the pluralistic nature of issues, without ever putting in the effort to understand the background of such issues.

 Go To SUSTAINABILITY Page

SOLITの服を着る3人のモデルが芝生に座り、太陽の方角を見て微笑んでいる様子

TEAM

The members of SOLIT are a group of professionals working in different fields. From fashion professionals and medical and welfare professionals to creators and PR and marketing specialists, professionals from a wide variety of fields have come together as one team, transcending belonging and attributes, in sympathy with the concept of an 'All-inclusive Economic Zone'.

While having a healthy sense of discomfort with the existing society and a will to change, we are committed to creating something that does not yet exist in this world, which is both challenging and exciting. We are a group of compassionate, curious people who enjoy continually questioning ourselves about the existing society.

  • 田中美咲
    MISAKI
    CEO/Founder
    ガイドヘルパー
  • 和田菜摘
    NATSUMI
    SUSTAINABLE&HUMAN RIGHTS
  • ITSUO
    DIRECTOR
  • 伊藤由季子
    YUKIKO
    PROJECT MANAGER
    鍼灸師
  • KEN
    RESEARCHER
    作業療法士
  • YURIKA
    RESEARCHER
    作業療法士
  • KYOHEI
    RESEARCHER
    理学療法士
  • TOMOKO
    GRAPHIC DESIGNER
    介護士
  • SHO
    FINANCE
  • AKIKO
    ADMINISTRATION
  • YOSHIE
    HR
  • ZAKKY
    PLANNER
  • SHINICHI
    MARKETER
  • KUNIHIRO
    STOCKHOLDER
  • SHOICHI
    STOCKHOLDER
  • SUZUKA
    WRITER
  • GU LAN
    SALES
  • LI XIAOFENG
    ENGINIEER
  • XU JIANLIANG
    PATTERNER
  • XIA JIANZHONG
    CUTTING
  • SIMA QINGHUA
    SEWING
  • LU JINGMIN
    SEWING
  • LUO WENFANG
    PRESSING
  • CHENG DEJIAN
    INSPECTION
  • REN HUIYAN
    PACKING
  • PENG ZHIYUAN
    MANAGER
  • 太田尚樹
    NAOKI
    ADVISORY BOARD
  • RURIKA HASEGAWA
    RURIKA
    ADVISORY BOARD
  • Aska Hamakawa
    ASKA
    ADVISORY BOARD
  • Masayuki Terai
    MASAYUKI
    ADVISORY BOARD
  • Yasuharu Sarashina
    YASUHARU
    ADVISORY BOARD
  • Laila Cassim
    LAILA
    ADVISORY BOARD

ORGANISATION

  • company name

    「PROJECT SOLIT」is an own company project of morning after cutting my hair, Inc.morning after cutting my hair Inc. is a planning and PR company that specializes in solving social issues and supports people who take action to solve various social issues.

  • Establishment

    September 15, 2020 (World Day for Democracy)

  • Number of Employees

    8 paid staff / 5 interns / 20 pro bono / 30 volunteers (as of March 2023.

  • Main Clients

    Kokuyo / Hinoki / Yahoo Japan / Panasonic / Hakuhodo DY Holdings / Digital Holdings / Marui / Nippon Foundation / Hyogo Prefecture / Kobe City / Shibuya City

  • Support and Partnership

    Kobe City, Hyogo Prefecture, The Japan External Trade Organization (JETRO), University of the Arts London (UAL), Kering, IBM, Vogue Business.

  • Place

    Tokyo, Japan / Wuxi, China / EU (especially UK)

  • Founder

Misaki TANAKA

Social entrepreneur and social designer. After graduating from university, she worked as a social game planner at CyberAgent, Inc. After the Great East Japan Earthquake, she took charge of an information support project for evacuees in Fukushima Prefecture. In 2013, she established "Disaster Prevention Girl" with the motto of "Updating Disaster Prevention" and has already taken over the business in 2020. In February 2018, she founded "morning after cutting my hair," a PR company specializing in solving social issues, and in 2020, she founded SOLIT Corporation to realize an "all-inclusive economic zone.

she presented "How Our Organizations End" at TED Talks, and also presented her second TED Talk, "Creative Design for Social Issues, Designing to Ask Together.

Qualifications

  • 2021 MBA - Master of Business Administration
  • 2021 Guide Helper / Mobile Care Worker
  • 2014 Disaster Prevention Specialist
  • 2012 Master, National NLP Coaching Association
  • 2012 Master, All Japan NLP Coaching Association

Government, Commissioner, etc.

  • 2017 Member of the Editorial and Review Committee for the Tokyo Disaster Prevention "Disaster Prevention Book from a Woman's Perspective"
  • 2018 Member, Shiga Prefecture Industrial Promotion Council
  • The International Design Club (IDC)-member

Award

  • 2016 Unreasonable labs Japan Adopted, Winner
  • 2017 PR Award Asia 2017 Nominee
  • 2017 IPRA Golden World Awards Grand Prize in the Environmental category
  • 2017 In2 SABRE Awards Asia-Pacific BRANDING AND IDENTITY  Winner
  • 2018 Sparknews Selects 22 Women Social Entrepreneurs from Around the World
  • 2018 WOMEN IN BUSINESSES FOR GOOD Winner in Facebook competition
  • 2018 32nd Human Power Awards, Minister of Economy's Encouragement Award
  • 2018 Forbes japan September issue "100 Shining Women on Earth"
  • 2018 Forbes japan August issue, "The 99 Leaders of New Innovation Japan"
  • Adopted and won Social Change Makers #4, 2021
  • 2021 IAUD International Design Award Silver Prize in Fashion Category
  • 2021 "crQlr Awards" Co-Creation Award Outlook for the Year 2021.
  • 2022 iF DESIGN AWARD  GOLD
  • 2022 A' DESIGN AWARD, Social Design Category, BRONZE Award
  • 2023年 BEYOND MILLENNIALS / BUSINESS INSIDER JAPAN Winner
  • 2023年 Global Fashion Summit「Fashion Values」Winner