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Olga Mitterfellner, a dedicated fan of SOLIT and a professor of Fashion Business Management/Fashion Marketing at the University of Westminster in London,has released her new book, Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry (2nd Edition)!
New Book Released Featuring SOLIT as a Case Study
This book delves deep into the world of fashion marketing and communications, seamlessly blending theory with practical insights. From the history of marketing to digital strategies, influencer marketing, sustainability, and trend forecasting, it covers a comprehensive range of essential topics for anyone studying, working in, or passionate about the fashion industry.
We’re especially proud that SOLIT! is featured as a case study on pages 246–254! Our inclusive design philosophy, sustainability initiatives, and human-centered approach to product design are all highlighted. It’s an honor to see our work gaining international recognition through Olga’s thoughtful analysis.
Here’s what Olga shares on her blog about the book：
I hope readers find the book an accessible, insightful, and inspiring read. It covers many areas of marketing and communications specific to fashion, from digital strategies to sensory branding, and addresses critical issues such as sustainability and diversity in fashion communications. The inclusion of fresh case studies ensures that readers are getting up-to-date examples from across the fashion industry.
Source: [Olga Mitterfellner’s Blog ]
Check out Olga’s new book here !
The publisher's page：
Collaboration Between Westminster University and SOLIT Begins
Our partnership with Olga doesn’t end there! Starting in January, SOLIT will serve
as an industry partner for her master’s class in Fashion Business Management at Westminster.
Students will get the opportunity to work hands-on with SOLIT’s products, exploring innovative ways to expand market opportunities and enhance global reach. We’re excited to showcase SOLIT! items to the students and can’t wait to see the creative ideas they develop!
As SOLIT, we look forward to delivering even greater value through this new endeavor!